Cut and Fold Techniques for Promotional Materials, by Paul Jackson. Review.

Cut and Fold Techniques for Promotional Materials

Revised Edition

By Paul Jackson

Laurence King Publishing Ltd, November 2018

Paperback, £17.99

ISBN 978-1-78627-296-6

Star rating: *****

Out today – a revised and expanded – edition of papercraft guru Paul Jackson’s Cut and Fold Techniques for Promotional Materials. The book contains over forty cut-and-fold designs, four of them new to the edition. The book’s concept is to provide attention-grabbing papercrafts to add oomph to advertising – but you don’t have to be a design or marketing pro to value this fabulous treasure trove of papercraft ideas. For papercrafters, its ideas are indispensable in the run-up to Christmas when you are in need of showstopping, giftable presentation craft projects.

Optical illusions, party tricks, marvels of paper manipulation – you will find them in this compendium of genius ideas. (My Paul Jackson library from Laurence King (pic below) is my go-to reference for papercraft inspiration.) The book sections are Flexagons (shape-shifting paper constructions), Modular Solids (boxing clever), Envelopes (easy to fold, elegant to behold), Puzzles and Illusions, Folded Booklets (keepsake central), and Novelties. All are high on fun factor, most are easy to construct.

What’s new? The following projects, Credit Card Wallet (suitable for giftcard presentation), Reversing Cubes, Photo Frame (ingenious box construction), and Baseball Cap (origami interpretation). There’s also a new bit entitled, “How Should I Make My Chosen Design” – in which suggestions are given for actioning your creations for their intended end-use.

Photos are supplied of all the projects, with instructions on-page. All of the projects are accompanied by clear step-by-steps – line drawn and text, plus additional how-to photos where necessary. No templates required!

If you are into digital papercrafts, many of the suggested makes beg to be made up into print-and-cut projects.

Any papercrafter would be delighted to receive this marvellous bag of tricks as a gift.

Note: I was supplied with a review copy of this title.