Handmade
Packaging Workshop: Tutorials & Professional Advice for Creating
Handcrafted Boxes, Labels, Bags & More
By
Rachel Wiles
Thames
& Hudson 2012
ISBN
978 0 500 29057 6
Paperback
£16.95
The
handmade look is the antidote to digital overload, and this very clever book
shows how to achieve it when designing packaging. This inspiration/information
title is ideal for small-run craft designers – those with Etsy shops, or craft
fair exhibitors, for example. Even if you are a crafter and not into commercial production, this title could come in very handy in the run-up to Christmas!
As you would expect, this book contains lots of gorgeously-photographed product pics. There are also case studies, and a how-to follow-up section. Being kreative with kraft paper is the look showcased. Lots of kraft paper, jute, and letterpress printing. Lovingly handcrafted at home – in a good way.
As
a packaging geek, this title is seventh heaven for me. There is a section on
Packaging Elements with chapters on
Labels, Tags, Boxes, and Bags, among others. Happy face.
The
book is divided into four sections, Design Considerations (subdivided into
Tools & Equipment, Materials and Resources, Printing and Shipping, and
Sustainability), the aforementioned Packaging Elements section, Reusable
Elements (Fabrics, Recycled and Upcycled materials), and the Going Pro Section
which contains some very useful practical tutorials.
Truth
in advertising department: the author has devised a nifty system of labelling
the featured packaging to reveal whether an item is truly handmade, contains
handmade elements reproduced mechanically, is hand-finished, or is “handmade
aesthetic”.
There
are some very handy tuts in the “Going Pro” section. If you are a packaging
geek like me, you have probably un-glued a box to see just how it is made. A dieline is a flatpack pattern template for
a package used by a commercial printer. It includes the design outlines, fold
lines, cut lines, and finished artwork, dropped onto the packaging template.
The “Creating a Dieline” tutorial shows exactly how to create such a template
using Adobe Illustrator.
Other tuts include Creating a Repeat, and Preparing Files for Letterpress Printing (so very popular
right now). This is handy stuff, even if you don't have a high-tech vector graphics program. Also: Screen Print and Block Printing, for small-scale D-I-Y
projects.
Lots
of good ideas here, even if you intend to use them for gift packaging rather
than income-generating activity. Well done, Rachel Wiles.
Note: I was supplied with a review copy
of this title.
Kraft box packaging are versatile, eco-friendly packaging solutions known for their natural aesthetic and strength. These sturdy boxes serve various purposes, offering sustainable packaging for diverse products. Ideal for branding and customization, they provide a minimalist yet impactful presentation, contributing to a green and contemporary packaging approach for businesses.
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